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THE GAMING CAP
DELL
Deaf people often face barriers in competitive gaming due to the lack of audio, which is essential for the experience. To change this, Dell and Alienware developed The Gaming Cap, a technology that allows deaf players to feel the sounds of the game. Compatible with all platforms and major franchises, this innovation connects over 300 million people to the world of gaming, promoting inclusion and empowerment within the industry.
Awards
2023
Cannes Lions
• 1 SILVER LION
• 6 Shortlists
Cannes Lions
• 1 SILVER LION
• 6 Shortlists
Clube de Criação from SP
• Gold Games
• Silver Tecnica
• Bronze Digital
• Gold Games
• Silver Tecnica
• Bronze Digital
_VIDEO CASE
_THE CAP
_HOW IT WORKS
_ DEAF GAMERS SQUAD
Agency: VMLY&R
CCO: Sleyman Khodor/ Rafael Pitanguy
ECD: Roberto Rogoski
CDs: Paulinho Duarte, Guilherme Aché
CW: Henry Mandelbaum, Igor Pontes
AD: Debora Winter, Felipe Paganotti, Guilherme Costa, Diana Coutinho