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LIFE ON MARS
MARTE É AQUI
MARTE É AQUI
MPSP
Terra, we have a problem!
45 million Brazilians live in precarious conditions.
A reality made of land, rocks, water, and scarce light.
It's like living on Mars.
And while the housing deficit around the world continues to grow, so do the trillion-dollar plans to build mega residential structures on the red planet.
It's like watching the investment needed to change our reality literally go to space.
With that, the question the MPSP asks us in #VidaEmMarte is simple and intergalactic:
Why?
45 million Brazilians live in precarious conditions.
A reality made of land, rocks, water, and scarce light.
It's like living on Mars.
And while the housing deficit around the world continues to grow, so do the trillion-dollar plans to build mega residential structures on the red planet.
It's like watching the investment needed to change our reality literally go to space.
With that, the question the MPSP asks us in #VidaEmMarte is simple and intergalactic:
Why?
Diretora de Arte
2024
2024
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_PR AND DIRECT
_CASE CANNES LIONS 2024