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CARNAVAL PETRA
PETRA BEEE
The brand’s new concept 'the balance that pairs perfectly with Petra' focuses on the perfect balance for you to enjoy Carnival with a beer that has just the right measure… not too light, but also not too strong.
This campaign followed Carnival celebrations across three Brazilian states: Recife, Minas Gerais, and Bahia. Petra covered Brazil’s biggest Carnival event in Salvador, featuring several Brazilian celebrities and accompanied by a unique visual identity.
This campaign followed Carnival celebrations across three Brazilian states: Recife, Minas Gerais, and Bahia. Petra covered Brazil’s biggest Carnival event in Salvador, featuring several Brazilian celebrities and accompanied by a unique visual identity.
2024
_VISUAL
_PRESS KIT (INICIAL)
_INFLUENCERS
_CRAFT
_VIDEOCASE
_SOCIAL
