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PETRA CARNIVAL
Client: Petra | Agency: VML | Role: Creative AD
Client: Petra | Agency: VML | Role: Creative AD
For Carnival 2024, we launched a campaign alongside the brand’s new concept, "the balance that goes with Petra", focused on the perfect balance to enjoy Carnival with a beer that has just the right measure... not too light, but not too strong either.
The campaign followed Carnival in 3 Brazilian states: Recife, Minas Gerais and Bahia. Petra covered Brazil’s biggest event, the Salvador Carnival, with several Brazilian celebrities and a unique visual identity.
The campaign followed Carnival in 3 Brazilian states: Recife, Minas Gerais and Bahia. Petra covered Brazil’s biggest event, the Salvador Carnival, with several Brazilian celebrities and a unique visual identity.
•VISUAL
•PRESS KIT (LAUNCH)
•INFLUENCERS
•GRAPHICS
•VIDEO CASE
•SOCIAL
